Rheinland-Pfalz will gezielt Urlauber anlocken

Landschaftserlebnisse wie auf den rheinhessischen Hiwweltouren gehören zu den Pfunden, mit denen das Land wirbt. Foto: Dominik Ketz

Dass das Land genau das zu bieten hat, wonach sich die Menschen für ihre „goldene Zeit“ im Jahr sehnen, ist die Botschaft einer Kampagne, die am Dienstag startet.

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